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Barriers to entry into the speciality red meat sector: The role of food safety regulation
 
Michelle. R Worosz,  Andrew. J Knight, Craig K. Harris and David S. Conner
 
 
Historically, the rules governing red food meat food safety in the US were driven by global trade and industry rationalisation by food safety. Contemporary and historical documents, statues and regulations; a survey of producer and farmer's market representatives; and key informant interviews show that the implementation of these rules have affected the current development of niche marketing opportunities.

 

Red meat, as defined by law includes meat and meat products from cattle, hogs, sheep, goats and horses. Michigan, US, is ideally suited as a red meat case study because Michigan consumers have shown high levels of interest in alternate red meat products.

 
 

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Article made possible through the contribution of Auburn University.

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